Editorial standards
Editorial policy
Standards for original merchant summaries, shopping guides, ranking, disclosures, and publication quality.
Last reviewed July 21, 2026
Original and useful
Merchant and guide content should answer a real shopping question. We do not create separate thin pages for minor keyword variations or automatically publish low-quality feed text.
Evidence before claims
Editors may summarize public merchant information, but verification labels are constrained by the coupon record and supporting history. Uncertain or conflicting content remains unpublished or enters review.
Ranking and commercial relationships
Search ranking follows exact merchant, prefix, alias, category, guide, then offer-title relevance. Affiliate relationships do not override publication, eligibility, verification, or correction standards.